Resum

Sexting is an increasingly frequent phenomenon among adolescents, and it involves risky behaviors such as sextortion or even grooming. This study aims to analyze demographic, psychological, and cultural variables that may explain the nature of this phenomenon. The sample consisted of 471 adolescents from 12 to 18 years old from two countries, Spain and Mexico, with dissimilar levels of gender inequality. Results highlight important differences in sexting behavior between the two countries. We have found higher levels of sexting behaviors in Mexican adolescents (41.5 %) than in Spanish adolescents (24.6 %) as well as an earlier start in Mexican adolescents. Moreover, adolescents in Mexico engage in sexting more frequently. There are no differences, however, in age showing a growing pattern in the two countries, nor in gender, self-esteem or impulsivity. These results are interpreted from a cultural perspective and highlight the importance of studying the phenomenon of sexting within the framework of cultural influences, especially sexism. Considering cultural factors is necessary, in order to implement differential preventive strategies according to each culture. Prevention in countries with high inequality, such as Mexico, should be earlier.