Resumen
The main purpose of this project is to develop a communication plan for the CJAS. The organization, which is dedicated to caring for young people on issues regarding their sexualities, is not well known among the youth community. As a result, the sexual and reproductive rights of this group are in a situation of vulnerability. Therefore, this communication plan aims to bring the CJAS closer to the youth so that they know their rights and can live their sexuality in a positive, healthy and free way. Thus, after carrying out the theoretical framework and gender studies on sexuality and youth, the communication of the entity, as well as the associations of the sector, are analyzed, in order to define a unique strategic positioning for the youth center. Moreover, the paper proposes a total of six actions, among which are the creation of a slogan and creative concept, the collaboration of the center with the media and the design of the digital and sustainable campaign ' You have every right'. Of particular importance in this process is the use of feminist narratives aimed at the pursuit of effective equality.